P. Z. Pilzer in his book The Wellness Revolution predicted: “The next trillion-dollar industry - that of the twenty-first century - has arrived, and it promises to similarly revolutionize our lives and offer entrepre- neurs and investors the opportunity to amass great fortunes. This next big thing is the wellness industry. In the next ten years, an additional $1 trillion of the U.S. economy will be devoted to provide healthy people with products to maintain their health.”
In The Next Trillion P. Z. Pilzer explains why consumers will turn away from consuming more material goods and instead seek to achieve internal self-improvement - healthier foods, vitamins, nutritio- nal supplements and fitness programs - and why consumers will create a virtually limitless and sustained demand for wellness-based products. P. Z. Pilzer also predicted that the greatest entrepreneurial opportuni- ties will be in distributing rather than in manufacturing wellness products and services.
Beter health with essential oils
Chauncey Penfold
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